In 2019, RPHRE sought a complete website redesign to better showcase their properties, increase rental inquiries, and create a more visually appealing, user-friendly experience. The goal was to position RPHRE as a top choice for property rentals by providing potential renters with a seamless browsing experience and a visually engaging website that reflects the quality of their listings.
Objectives
- New Branding and Design: Refresh the RPHRE brand with a clean, modern design that appeals to prospective renters and reflects the professionalism of the agency.
- Improved Navigation: Structure the site for easy navigation, allowing users to find properties and key information quickly.
- Enhanced Property Listings: Build a custom property listing plugin to display rentals in an organized, visually appealing format, with filtering options for a more personalized browsing experience.
Key Features
- Custom Property Listing Plugin: Developed a custom plugin tailored to RPHRE’s needs, showcasing properties with high-quality images, detailed descriptions, and interactive maps. The plugin includes search and filter options, enabling users to quickly find properties that match their preferences.
- Responsive, Aesthetic Design: Created a responsive design that offers a cohesive experience across desktop, tablet, and mobile devices. The clean, contemporary layout enhances the browsing experience and reflects RPHRE’s brand identity.
- User-Friendly Navigation: Simplified navigation menus and added clear call-to-action buttons to encourage inquiries and make it easy for users to access property information and contact RPHRE.
Results The new site design has successfully increased property rental inquiries and provided RPHRE with an online presence that is both functional and visually appealing. With streamlined navigation and the custom property listing plugin, RPHRE now offers a polished user experience that aligns with their goal of elevating property rentals.