In 2022, Chris Thomas released a compelling memoir detailing his experience as the spokesperson and media relations expert for the Smart Family during the highly publicized Elizabeth Smart kidnapping. To support the book launch, Chris needed a website that would showcase his work, connect with readers, and provide a space for ongoing reflections related to his story. I partnered with Chris to create a branded digital platform where he could engage his audience and share exclusive journal entries that offer deeper insights into his experiences.
Objectives
- New Branding: Develop a visual identity that reflects the gravity of Chris’s story and establishes his professional brand as an author.
- Book Promotion: Design a focused layout that highlights the book, offering readers a clear path to learn about the story and purchase the book.
- Journal Content: Incorporate a dedicated section for Chris’s ongoing journal entries, providing readers with additional reflections and updates that expand on themes from his book.
Key Features
- Branded Design Elements: Crafted a thoughtful, professional brand identity with a subtle, respectful aesthetic that aligns with the sensitive subject matter of the book.
- Book Showcase and Purchase Links: Integrated prominent sections to showcase the book with clear calls to action, making it easy for visitors to find purchase options and explore Chris’s background.
- Interactive Journal Section: Built a journal feature that allows Chris to regularly share insights, experiences, and reflections, helping him engage with readers and keep the conversation around his story active.
Results The website successfully launched in tandem with Chris’s book release, creating a platform that allows him to connect deeply with his audience. Through the new site, Chris has an engaging space to share updates, journal content, and personal reflections that enhance his readers’ understanding and connection to his work.