In 2023, DonorConnect sought to create a unified online platform to enhance their mission of increasing organ donations. With three separate websites that each served a unique purpose, DonorConnect needed a new, consolidated site that would simplify user navigation, boost public engagement, and make the process of becoming an organ donor more accessible. Partnering with DonorConnect, I developed a single, cohesive website to centralize resources and make it easier for visitors to understand the importance of organ donation and get involved.
Objectives
- Increase Organ Donation Sign-Ups: Design an impactful user experience that encourages visitors to take action and sign up as organ donors.
- Site Consolidation: Merge three separate sites into one streamlined platform, improving navigation and ensuring a cohesive brand identity across all content.
- Enhanced User Experience: Create an intuitive layout that guides users through the organ donation process, providing accessible resources and information.
Key Features
- Unified Website Architecture: Consolidated DonorConnect’s three sites into a single, well-organized platform, making it easier for users to navigate and access information.
- Clear Calls to Action: Strategically placed CTAs throughout the site to guide users toward signing up, learning more, or connecting with the organization.
- Educational Resource Hub: Developed an organized section with informative content, donor stories, and FAQs to help users understand the organ donation process and its impact.
Results Since launching, the new DonorConnect site has successfully engaged more visitors and made it easier for them to navigate the organ donation process. With an impactful design and a unified online presence, DonorConnect is now positioned to expand its reach, increase donor registrations, and further its mission of saving lives through organ donation.